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Written by Vikki Jones| Sales are a direct result of increased visibility, brand awareness, consumer needs, and quality service. Data analytics monitor behavior, but this by itself does not guarantee consumer use of your product. Ideally, data and analytics provide information that include such things as: Consumer Preference Household IncomeRead More →

After a trailblazing career in television and entertainment spanning over 30 years at BET Networks, a unit of Viacom Inc. (NASDAQ: VIA, VIA.B sted NYSE: VIA, VIA.B) Debra Lee is stepping down from her position as Chairman and Chief Executive Officer of BET Networks, effective Monday, May 28, 2018. Lee,Read More →

by Vikki Jones| Jessica Hische, gets to the point, without sugar coating realities of working as an independent entrepreneur. At the 2018 Collision Conference she spoke on growth, day jobs and entrepreneurship. A lettering artist, author and illustrator she holds nothing back when it comes to ‘voice’ for helping othersRead More →

Half of small businesses in the US that have a company website do not engage in search engine optimization (SEO), according to a new survey conducted by Clutch, a leading B2B research firm. Minimal SEO engagement significantly lowers a small business’ odds of being found online by potential customers andRead More →