Variety’s Tune In TV Summit Takeaways, ‘Understand Your Audience’

Variety’s Tune In TV Summit Takeaways, ‘Understand Your Audience’

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by Vikki Jones |

Variety, tuned in at it’s recent event ‘Tune In’ to speak with major players of television and film. Held at Beverly Hills Four Season’s hotel, here are a few takeaways:

  • “We want to make our marketing as entertaining as the show.”  – Michael Benson, Amazon Studios
  • “As a middle aged white man, I said to myself, just shut up, listen more and learn (diversity & inclusion issues).” – Michael Wright, Epix
  • “Choose your companions before you start the journey. That has been my philosophy in tv shows…in everything. Everyone is to carry it (production) out together.” – Mark Burnett, MGM Television
  • “Understand your audience, including brand preference, and purchases (online and offline).” –Matthew Weisbecker, Conversant Media

 

Davina Lamont, Sonu Mishra – The Women (two) Behind Genius: Picasso
Photo by Vikki Jones

“We were all doing what was required of us to make that job happen in different countries”…”We had to go to four different countries in a short time.” – Sonu Mishra, Genius:Picasso

(l-r) Debra Birnbaum, Variety; Kelly Kahl, President CBS Entertainment; Gary Levine, President Programming Showtime; Amy Powell, President Paramount Television; Sandra Stern, President Lionsgate Television; Michael Wright, President Epix
Photo by Vikki Jones

 

Success (shows) Defined:

“Are people watching…”  Kelly Kahl, CBS

“What are the critics saying. How much do we believe in our creators. What is social media saying. What are the awards saying.” –Garry Levine, Showtime

 

 

Judd Apatow, Comedian/Filmmaker Photo by Vikki Jones

“I do not miss network television..you’ll get cancelled in mid-season, in mid-thought (if ratings are low).” – Judd Apatow, Comedian/Filmmaker